Search Engine Marketing (SEM) and Online Advertising

Hallerman, D. (2013, March 21). Digital Advertising Trends for 2013. eMarketer. Retrieved February 2, 2014, from

The slideshare presentation gives insight on the digital advertising trends for 2013. The listed trends are as follows: big data, real time, content marketing, native advertising, tablet video advertising, social-mobile shift, and a multi audience. There has been a noticeable difference with content marketing, rising from 18.9% to 34.8%.

Rating: 9/10

Jared, J. (n.d.). Search Engine Marketing Tips. Ebuzznet. Retrieved February 2, 2014, from

Jared shares his tips on optimizing SEM by posting quality content, keywords or phrases to attract links, and ensuring the design matches the search engine goals and expectations.

Rating: 9/10

Traffanstedt, S. (n.d.). Waterfall DreamsYou Tube Video – Who Can Benefit From Them? Retrieved February 2, 2014, from

In the blog post, the author breaks down people on YouTube into three segments. There are kids, adults, and marketers. Kids use YouTube to socalize and to find entertainment, adults use the medium to learn new things, while marketers use YouTube to gain responses and target them.

Rating: 7/10

White, J. (2014, January 28). Google News Ranking Factors: What We’ve Found So Far By Examining The Retrieved February 2, 2014, from

Justin White from Fannit analyzes Good news ranking algorithm, and discovers that fresh content is the most significant ranking factor compared to authority, size, and number of links.

Rating: 10/10

Zenn, J. (2013, December 12). The Agency Post. Search Engine Marketing Trends for 2014. Retrieved February 2, 2014, from

The author in the article, Jacqueline, identifies social conversation as one of the trends for search engine marketing. Rather than driving traffic to the website,  its easier to drive traffic to social media profiles as it creates conversation.

Rating: 10/10

Phunware, Inc. (n.d.). Mobile advertising. Retrieved from

This article expands on mobile advertising as to what are the most common forms (display), ways to measure, and messaging behind it.

Rating: 8/10

A social media platform, Facebook, offers wide range of sections for advertisers. The link highlights targeting tools available and how advertising and sponsored stores work.

Rating: 9/10

In the article, Twitter explains why certain tweets are marked with a “promoted” icon, functionality of Twitter ads, and types of ads available.

Rating: 9/10