Digital Marketing Strategy and Search Engine Optimization (SEO)
Anderson, M. K. (2013, October 09). Blog seo for the modern marketer: How to optimize your posts. Retrieved from http://blog.hubspot.com/marketing/blog-seo-modern-marketer-optimize-your-posts-ht
A product marketer at HubSpot, Meghan Keaney Anderson, lists six important tips on blog SEO:
- Focusing on key phrases or topics and changing them into blog topics
- Optimizing blog post headlines and URLs
- Creating SEO-friendly links and anchor text
- Choosing set of key words for tags
- Integrating social elements for blog posts
- Focusing on mobile optimization
Anderson discusses ways in optimizing SEO for blogs and the importance on providing relevant and shareable content.
Cabery, E. (2013, May 08). Seo in 2013: The focus on quality. Retrieved fromhttp://www.6smarketing.com/blog/seo-in-2013/
In the blog post, Ed Carbery talks about Google’s algorithm updates from “Panda” (launched in April 2011) to the current algorithm codenamed “Penguin”. Google claims that the “Penguin” will reduce webspam and promote high quality content. In 2013, Nielsen Company reports up to 82% of smartphone owners used their device for web browsing. The author identifies high quality content and responsive web designs are important factors for SEO.
Demers, J. (2014, January 20). 5 seo trends every entrepreneur needs to know for 2014. Retrieved from http://www.entrepreneur.com/article/230937
The article recognizes the importance on including brand building, mobile optimization, content marketing, and social media as parts of SEO strategies. As content marketing rises, brands need to be able to tell their own stories and provide relevant content. Links, content, and social platforms should be integrated in bringing the company closer to the audience.
Honigman, B. (2014, January 13). The top 4 opportunities to leverage seo & social media. Retrieved from http://positionly.com/blog/seo/seo-social-media
Marketing consultant, Brian Honigman, provides insight on connecting social media to search engines. He lists four opportunities: creating relevant content, syncing meta data, link building at scale, and increasing users on Google+ . Honigman suggests that content on social media have short life-span as content are updated constantly. He emphasizes how title tag and meta description defines the way pages are ranked, websites that are linked to social media allows others to see content more quickly, and Google+ drives search engine rankings.
Google Inc. (2010). Search engine optimization starter guide. Retrieved fromhttp://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
In this PDF document, Google outlines the starter guide to SEO. One of the important points is making the site easier to navigate by using “breadcrumb lists” also known as row of internal links (usually at the top or bottom of the page). Under best practices, users enjoy well written text and anchor text as they’re easy to understand.
seotipsy. (2014, January 26). #backlink is an important factor when you are the owner of a blog, developing a good back link is required when… http://bit.ly/ulTbEJ %5BTweet%5D. Retrieved from https://twitter.com/seotipsy/status/427582540086382592
Seo Tips is a twitter account that provides daily tips on SEO. For example, Seo Tips tweeted about the importance of back link for bloggers.
webseoanalytics. (2014, January 21). Build a winning #SEO Strategy: Diagnostic, Planning, Execution & Monitoring http://bit.ly/l1P3he #marketing [Tweet]. Retrieved fromhttps://twitter.com/webseoanalytics/status/425864574966177793
Web Seo Analytics tweets about using its software to plan, diagnose the business and market, and campaign monitoring.
Wlodarczyk, K. (2013, December 23). Seo vs. new seo – sustainable and algorithm-proof marketing methods that work. Retrieved from http://positionly.com/blog/infographics/seo-vs-new-seo-sustainable-and-algorithm-proof-marketing-methods-that-work
Positionly is a company that tracks and analyzes digital marketing. With the market that is constantly changing, Positionly provides tips on SEO marketing on content, on-site, off-site, and social media. The infographic illustrates participating in community in building relations and interaction with people.