Shandrow, K. L. (2013, November 18). Measuring your social media roi. Retrieved from

The article answers ten key questions about measuring social media ROI, this includes ways to measure social media, tracking conversions, free analytics tools, and more.

Rating: 7/10

Mangold, B. (2013, April). Measuring social media roi with google analytics. Retrieved from

In the article, a video with Justin Cutroni, Analytics Advocate at Google, shares insights on measuring social media. There are also tools in managing social media including Hootsuite, Simply Measured, Sprout Social, and Buffer.  And learning new formula in calculating likes (L / Upm x (LpD x 30) x (C / L) x CR x ACV = Value of a Like).

Rating: 10/10

Waddell, T. (2014, January 20). 3 reasons you need a big data and analytics strategy. Retrieved from

Tim Waddell, director of product marketing at Adobe, defines industry’s latest trend with Big Data and analytics strategy to benefit your organization.

Rating 9/10

Klaassen, A. (2009, March 30). The right data makes marketing more effective. Retrieved from

Avinash Kaushik answers questions to digital marketing and ways to approach analytics. He used to evaluate tools and collecting data with the 10/90 rule, and now its 0/90. The 0/90 means that if you had $100 to spend on decision-making, $0 will be spent on tools and $90 should be spent on people. Avinash emphasizes the importance on investment required to provide insights, since Google Analytics has developed.

Rating: 7/10

Google Analytics tweets about news, tips, and trends such as learning about BigQuery Export.

Rating: 8/10

Aaronson, J. (2014, January 3). 3 digital marketing trends to watch out for in 2014. Retrieved from

Jack Aaronson, CEO of The Aaronson Group, notes three digital trends to look out for in 2014.

1) Simplification Becomes Cool Again – less distractions
2) The Web is So Passe – starting to advertise in apps
3) The Continued Evolution of Personalization – cater to user’s needs at that moment

Rating: 7/10