Falls, J. (2013, January 29). The complicated ethics of reviews & ratings. Retrieved from

In this article, Jason Falls elaborates on businesses being blackmailed and ways to solve it. Few of the solutions he lists out are not to offer customers discount or incentive for posting ratings or reviews and actively respond and participate in discussions regarding reviews.

Rating: 7/10

Walter, Brianne. (2012, November 27). Ethical issues with internet marketing. Retrieved from

In World Trade Group blog, the author explains security, privacy, and legal issues that many businesses deal with. One of the issues is viruses, they pose a serious threat in privacy of both businesses and its customers. As for legal issues, businesses have to be careful of sharing free-flow of information on internet, which may violate the law.

Rating: 7/10

Canadian Marketing Association. (2013). Code of ethics and standards of practice. Retrieved from

Canadian Marketing Association includes a PDF document on the Code of Ethics and Standards of Practice. This is given as a guideline for the marketing community, includes considerations in marketing to children and teenagers, and protection of the environment.

Rating: 10/10

Urbanski, A. (2014, January 10). News byte: Target says 70 million affected by data breach. Retrieved from

To put emphasis on the importance of data issues, Al Urbanski shares an article on Target where it had breached at least 70 million customers. Hackers were able to take in information on customers’ names, phone numbers, and payment card details.

Rating: 7/10


Email Marketing

Hexton, C. (2013, July 17). 5 email a/b split test ideas you haven’t tried. Retrieved from

In the blog post, Chris Hexton gives explanations on five ideas on improving A/B split tests for email marketing campaigns. The five ideas include:

1. Split Your Primary CTA Into Deeper Links
2. Repeat Your CTA In Your Signature or Postscript
3. Test the Variety & Order Of Your Secondary Links
4. Ask Questions
5. Go Mobile With Responsive Templates

Rating: 8/10

MailChimp. (2014). How to create an email marketing plan. Retrieved from

MailChimp provides online email marketing solution in sending better emails. On the website, MailChimp lists four important steps in creating email marketing plan. Here are the following four steps,

Step 1. Define Your Readers
Step 2. Determine Your Content
Step 3: Determine Your Sending Frequency and Goals
Step 4: Make a Schedule

Rating: 8/10

Lee, K. (2012, October 15). 15 email marketing tips for small businesses. Retrieved from

In the article, Kate Kiefer Lee, the writer of web content and brand personalities, gives 15 tips for small businesses on email marketing. One of the important tips is keeping a publishing calendar, it helps with keeping regular newsletter.

Rating: 9/10

Lee, K. (2013, October 8). 8 effective email marketing strategies, backed by science. Retrieved from

In this blog, Kevan Lee gives eight effective email marketing strategies on separating your business from the noise. The eight tips are,

1. Personalize your email without using the recipient’s name
2. Long and short subject lines
3. 8:00pm to midnight is the prime time to send your email
4. Best content is free content: give something away

Rating: 8/10


Shandrow, K. L. (2013, November 18). Measuring your social media roi. Retrieved from

The article answers ten key questions about measuring social media ROI, this includes ways to measure social media, tracking conversions, free analytics tools, and more.

Rating: 7/10

Mangold, B. (2013, April). Measuring social media roi with google analytics. Retrieved from

In the article, a video with Justin Cutroni, Analytics Advocate at Google, shares insights on measuring social media. There are also tools in managing social media including Hootsuite, Simply Measured, Sprout Social, and Buffer.  And learning new formula in calculating likes (L / Upm x (LpD x 30) x (C / L) x CR x ACV = Value of a Like).

Rating: 10/10

Waddell, T. (2014, January 20). 3 reasons you need a big data and analytics strategy. Retrieved from

Tim Waddell, director of product marketing at Adobe, defines industry’s latest trend with Big Data and analytics strategy to benefit your organization.

Rating 9/10

Klaassen, A. (2009, March 30). The right data makes marketing more effective. Retrieved from

Avinash Kaushik answers questions to digital marketing and ways to approach analytics. He used to evaluate tools and collecting data with the 10/90 rule, and now its 0/90. The 0/90 means that if you had $100 to spend on decision-making, $0 will be spent on tools and $90 should be spent on people. Avinash emphasizes the importance on investment required to provide insights, since Google Analytics has developed.

Rating: 7/10

Google Analytics tweets about news, tips, and trends such as learning about BigQuery Export.

Rating: 8/10

Aaronson, J. (2014, January 3). 3 digital marketing trends to watch out for in 2014. Retrieved from

Jack Aaronson, CEO of The Aaronson Group, notes three digital trends to look out for in 2014.

1) Simplification Becomes Cool Again – less distractions
2) The Web is So Passe – starting to advertise in apps
3) The Continued Evolution of Personalization – cater to user’s needs at that moment

Rating: 7/10


The infographic outlines why businesses should use eCommerce, how you can adopt it as well as definitions for words related to eCommerce.

Rating: 8/10

Shopify is a Canadian company that helps people all over the world with selling online. They operate their own e-commerce software, website hosting, and more.

Rating: 10/10

The article lists 10 Dos and Don’ts on launching an e-commerce site. The most important one is to conduct research and rest your product, and listen to your customers.

Rating: 7/10

Holst, C. (2011, April 6). Fundamental guidelines of e-commerce checkout design. Retrieved from

Christian Holst, co-founder of Baynard Institute, notes eleven tips on improving e-commerce websites and guidelines in allowing users to purchase products conveniently.

1. Your Checkout Process Should Be Completely Linear – avoid steps within steps
2. Add Descriptions To Form Field Labels – avoids confusion with labels
3. Avoid Contextual Words Like “Continue”
4. Visually Reinforce All Sensitive Fields On The Payment Page – provide security
5. Don’t Use An “Apply” Button In Your Form
6. Format Field For Expiration Date Exactly As It Appears On Credit Card
7. Use Only One Column For Form Fields
8. Use Shipping Address As Billing Address By Default
9. Use  Clear Error Indications
10. Registration Should Be Optional
11. Don’t Require Seemingly Unnecessary Information

Rating: 10/1o

Roggio, A. (2013, June 19). Reviwing the checkout process of 10 leading online retailers. Retrieved from

The article reviews the check out process of ten leading online retailers. This includes Amazon, Apple, Best Buy, Dell, Macy’s, Office Depot, Office Max, Sears, Staples, and Walmart.

Rating: 8/10 

Kane, J. (2013, October 9). How to increase the traffic to your e-commerce website and make it effective. Retrieved from

In this blog post, the author gives five tips on how to increase traffic to your e-commerce website and ways to make it effective.

1. Focus On the Product – link to purchase
2. Display All Customer Service Contacts – real person for help
3. Increase Content – keeps your consumers informed
4. Absorb the Shipping Cost – help convince the customer
5. Display Trustmarks Prominently – highlight brand legitimacy and authority

Rating: 8/10

Pandian, C. (n.d.). E-commerce: 4 proven ways to increase your average basket size. Retrieved from

Carlo shares four tested methods in increasing average basket size for e-commerce. The four methods are

1. Shipping – decider on how much consumers want to spend
2. Where Do I Check Out? – placing shopping basket at an obvious place
3. How Much Have I Spent? –  providing online calculator under consumer’s shopping basket
4. Cross Selling – recommending relevant and associated products

Rating: 7/10

Borren, T. (2014, January 29). 6 tips for getting a start in the ecommerce biz. Retrieved from

This is a start-up article with six tips for those interested in e-commerce site.

1. Hire an expect
2. Supplier
3. Domain name
4. Ship Daily
5. Google AdWords
6. Streamline

Rating: 7/10

Search Engine Marketing (SEM) and Online Advertising

Hallerman, D. (2013, March 21). Digital Advertising Trends for 2013. eMarketer. Retrieved February 2, 2014, from

The slideshare presentation gives insight on the digital advertising trends for 2013. The listed trends are as follows: big data, real time, content marketing, native advertising, tablet video advertising, social-mobile shift, and a multi audience. There has been a noticeable difference with content marketing, rising from 18.9% to 34.8%.

Rating: 9/10

Jared, J. (n.d.). Search Engine Marketing Tips. Ebuzznet. Retrieved February 2, 2014, from

Jared shares his tips on optimizing SEM by posting quality content, keywords or phrases to attract links, and ensuring the design matches the search engine goals and expectations.

Rating: 9/10

Traffanstedt, S. (n.d.). Waterfall DreamsYou Tube Video – Who Can Benefit From Them? Retrieved February 2, 2014, from

In the blog post, the author breaks down people on YouTube into three segments. There are kids, adults, and marketers. Kids use YouTube to socalize and to find entertainment, adults use the medium to learn new things, while marketers use YouTube to gain responses and target them.

Rating: 7/10

White, J. (2014, January 28). Google News Ranking Factors: What We’ve Found So Far By Examining The Retrieved February 2, 2014, from

Justin White from Fannit analyzes Good news ranking algorithm, and discovers that fresh content is the most significant ranking factor compared to authority, size, and number of links.

Rating: 10/10

Zenn, J. (2013, December 12). The Agency Post. Search Engine Marketing Trends for 2014. Retrieved February 2, 2014, from

The author in the article, Jacqueline, identifies social conversation as one of the trends for search engine marketing. Rather than driving traffic to the website,  its easier to drive traffic to social media profiles as it creates conversation.

Rating: 10/10

Phunware, Inc. (n.d.). Mobile advertising. Retrieved from

This article expands on mobile advertising as to what are the most common forms (display), ways to measure, and messaging behind it.

Rating: 8/10

A social media platform, Facebook, offers wide range of sections for advertisers. The link highlights targeting tools available and how advertising and sponsored stores work.

Rating: 9/10

In the article, Twitter explains why certain tweets are marked with a “promoted” icon, functionality of Twitter ads, and types of ads available.

Rating: 9/10

Digital Marketing Strategy and SEO

Digital Marketing Strategy and Search Engine Optimization (SEO) 

Anderson, M. K. (2013, October 09). Blog seo for the modern marketer: How to optimize your posts. Retrieved from

A product marketer at HubSpot, Meghan Keaney Anderson, lists six important tips on blog SEO:

  • Focusing on key phrases or topics and changing them into blog topics
  • Optimizing blog post headlines and URLs
  • Creating SEO-friendly links and anchor text
  • Choosing set of key words for tags
  • Integrating social elements for blog posts
  • Focusing on mobile optimization

Anderson discusses ways in optimizing SEO for blogs and the importance on providing relevant and shareable content.

Rating: 8/10

Cabery, E. (2013, May 08). Seo in 2013: The focus on quality. Retrieved from

In the blog post, Ed Carbery talks about Google’s algorithm updates from “Panda” (launched in April 2011) to the current algorithm codenamed “Penguin”. Google claims that the “Penguin” will reduce webspam and promote high quality content. In 2013, Nielsen Company reports up to 82% of smartphone owners used their device for web browsing. The author identifies high quality content and responsive web designs are important factors for SEO.

Rating: 8/10

Demers, J. (2014, January 20). 5 seo trends every entrepreneur needs to know for 2014. Retrieved from

The article recognizes the importance on including brand building, mobile optimization, content marketing, and social media as parts of SEO strategies. As content marketing rises, brands need to be able to tell their own stories and provide relevant content. Links, content, and social platforms should be integrated in bringing the company closer to the audience.

Rating: 8/10

Honigman, B. (2014, January 13). The top 4 opportunities to leverage seo & social media. Retrieved from

Marketing consultant, Brian Honigman, provides insight on connecting social media to search engines. He lists four opportunities: creating relevant content, syncing meta data, link building at scale, and increasing users on Google+ . Honigman suggests that content on social media have short life-span as content are updated constantly.  He emphasizes how title tag and meta description defines the way pages are ranked, websites that are linked to social media allows others to see content more quickly, and Google+ drives search engine rankings.

Rating: 9/10

Google Inc. (2010). Search engine optimization starter guide. Retrieved from

In this PDF document, Google outlines the starter guide to SEO. One of the important points is making the site easier to navigate by using “breadcrumb lists” also known as row of internal links (usually at the top or bottom of the page). Under best practices, users enjoy well written text and  anchor text as they’re easy to understand.

Rating: 10/10

seotipsy. (2014, January 26). #backlink is an important factor when you are the owner of a blog, developing a good back link is required when… %5BTweet%5D. Retrieved from

Seo Tips is a twitter account that provides daily tips on SEO. For example, Seo Tips tweeted about the importance of back link for bloggers.

Rating: 7/10

webseoanalytics. (2014, January 21). Build a winning #SEO Strategy: Diagnostic, Planning, Execution & Monitoring  #marketing [Tweet]. Retrieved from

Web Seo Analytics tweets about using its software to plan, diagnose the business and market, and campaign monitoring.

Rating: 8/10

Wlodarczyk, K. (2013, December 23). Seo vs. new seo – sustainable and algorithm-proof marketing methods that work. Retrieved from

Positionly is a company that tracks and analyzes digital marketing. With the market that is constantly changing, Positionly provides tips on SEO marketing on content, on-site, off-site, and social media. The infographic illustrates participating in community in building relations and interaction with people.

Rating: 8/10