Search Engine Marketing (SEM) and Online Advertising

Hallerman, D. (2013, March 21). Digital Advertising Trends for 2013. eMarketer. Retrieved February 2, 2014, from http://www.emarketer.com/Webinar/Digital-Advertising-Trends-2013/4000064

The slideshare presentation gives insight on the digital advertising trends for 2013. The listed trends are as follows: big data, real time, content marketing, native advertising, tablet video advertising, social-mobile shift, and a multi audience. There has been a noticeable difference with content marketing, rising from 18.9% to 34.8%.

Rating: 9/10

Jared, J. (n.d.). Search Engine Marketing Tips. Ebuzznet. Retrieved February 2, 2014, from http://www.ebuzznet.com/search-engine-marketing-tips/

Jared shares his tips on optimizing SEM by posting quality content, keywords or phrases to attract links, and ensuring the design matches the search engine goals and expectations.

Rating: 9/10

Traffanstedt, S. (n.d.). Waterfall DreamsYou Tube Video – Who Can Benefit From Them?.blog.waterfalldreams.com. Retrieved February 2, 2014, fromhttp://blog.waterfalldreams.com/waterfalldreamsblog/tube-video-can-benefit/

In the blog post, the author breaks down people on YouTube into three segments. There are kids, adults, and marketers. Kids use YouTube to socalize and to find entertainment, adults use the medium to learn new things, while marketers use YouTube to gain responses and target them.

Rating: 7/10

White, J. (2014, January 28). Google News Ranking Factors: What We’ve Found So Far By Examining The Algorithm..Fannit.com. Retrieved February 2, 2014, fromhttp://www.fannit.com/google-news-ranking-factors-algorithm/?utm_content=bufferc1dae&utm_medium=social&

Justin White from Fannit analyzes Good news ranking algorithm, and discovers that fresh content is the most significant ranking factor compared to authority, size, and number of links.

Rating: 10/10

Zenn, J. (2013, December 12). The Agency Post. Search Engine Marketing Trends for 2014. Retrieved February 2, 2014, from http://www.agencypost.com/search-engine-marketing-trends-for-2014/

The author in the article, Jacqueline, identifies social conversation as one of the trends for search engine marketing. Rather than driving traffic to the website,  its easier to drive traffic to social media profiles as it creates conversation.

Rating: 10/10

Phunware, Inc. (n.d.). Mobile advertising. Retrieved from http://www.tapit.com/mobile-advertising/

This article expands on mobile advertising as to what are the most common forms (display), ways to measure, and messaging behind it.

Rating: 8/10

https://www.facebook.com/about/privacy/advertising

A social media platform, Facebook, offers wide range of sections for advertisers. The link highlights targeting tools available and how advertising and sponsored stores work.

Rating: 9/10

https://support.twitter.com/articles/20170451

In the article, Twitter explains why certain tweets are marked with a “promoted” icon, functionality of Twitter ads, and types of ads available.

Rating: 9/10

Digital Marketing Strategy and SEO

Digital Marketing Strategy and Search Engine Optimization (SEO) 

Anderson, M. K. (2013, October 09). Blog seo for the modern marketer: How to optimize your posts. Retrieved from http://blog.hubspot.com/marketing/blog-seo-modern-marketer-optimize-your-posts-ht

A product marketer at HubSpot, Meghan Keaney Anderson, lists six important tips on blog SEO:

  • Focusing on key phrases or topics and changing them into blog topics
  • Optimizing blog post headlines and URLs
  • Creating SEO-friendly links and anchor text
  • Choosing set of key words for tags
  • Integrating social elements for blog posts
  • Focusing on mobile optimization

Anderson discusses ways in optimizing SEO for blogs and the importance on providing relevant and shareable content.

Rating: 8/10

Cabery, E. (2013, May 08). Seo in 2013: The focus on quality. Retrieved fromhttp://www.6smarketing.com/blog/seo-in-2013/

In the blog post, Ed Carbery talks about Google’s algorithm updates from “Panda” (launched in April 2011) to the current algorithm codenamed “Penguin”. Google claims that the “Penguin” will reduce webspam and promote high quality content. In 2013, Nielsen Company reports up to 82% of smartphone owners used their device for web browsing. The author identifies high quality content and responsive web designs are important factors for SEO.

Rating: 8/10

Demers, J. (2014, January 20). 5 seo trends every entrepreneur needs to know for 2014. Retrieved from http://www.entrepreneur.com/article/230937

The article recognizes the importance on including brand building, mobile optimization, content marketing, and social media as parts of SEO strategies. As content marketing rises, brands need to be able to tell their own stories and provide relevant content. Links, content, and social platforms should be integrated in bringing the company closer to the audience.

Rating: 8/10

Honigman, B. (2014, January 13). The top 4 opportunities to leverage seo & social media. Retrieved from http://positionly.com/blog/seo/seo-social-media

Marketing consultant, Brian Honigman, provides insight on connecting social media to search engines. He lists four opportunities: creating relevant content, syncing meta data, link building at scale, and increasing users on Google+ . Honigman suggests that content on social media have short life-span as content are updated constantly.  He emphasizes how title tag and meta description defines the way pages are ranked, websites that are linked to social media allows others to see content more quickly, and Google+ drives search engine rankings.

Rating: 9/10

Google Inc. (2010). Search engine optimization starter guide. Retrieved fromhttp://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

In this PDF document, Google outlines the starter guide to SEO. One of the important points is making the site easier to navigate by using “breadcrumb lists” also known as row of internal links (usually at the top or bottom of the page). Under best practices, users enjoy well written text and  anchor text as they’re easy to understand.

Rating: 10/10

seotipsy. (2014, January 26). #backlink is an important factor when you are the owner of a blog, developing a good back link is required when… http://bit.ly/ulTbEJ %5BTweet%5D. Retrieved from https://twitter.com/seotipsy/status/427582540086382592

Seo Tips is a twitter account that provides daily tips on SEO. For example, Seo Tips tweeted about the importance of back link for bloggers.

Rating: 7/10

webseoanalytics. (2014, January 21). Build a winning #SEO Strategy: Diagnostic, Planning, Execution & Monitoring http://bit.ly/l1P3he  #marketing [Tweet]. Retrieved fromhttps://twitter.com/webseoanalytics/status/425864574966177793

Web Seo Analytics tweets about using its software to plan, diagnose the business and market, and campaign monitoring.

Rating: 8/10

Wlodarczyk, K. (2013, December 23). Seo vs. new seo – sustainable and algorithm-proof marketing methods that work. Retrieved from http://positionly.com/blog/infographics/seo-vs-new-seo-sustainable-and-algorithm-proof-marketing-methods-that-work

Positionly is a company that tracks and analyzes digital marketing. With the market that is constantly changing, Positionly provides tips on SEO marketing on content, on-site, off-site, and social media. The infographic illustrates participating in community in building relations and interaction with people.

Rating: 8/10