Falls, J. (2013, January 29). The complicated ethics of reviews & ratings. Retrieved from

In this article, Jason Falls elaborates on businesses being blackmailed and ways to solve it. Few of the solutions he lists out are not to offer customers discount or incentive for posting ratings or reviews and actively respond and participate in discussions regarding reviews.

Rating: 7/10

Walter, Brianne. (2012, November 27). Ethical issues with internet marketing. Retrieved from

In World Trade Group blog, the author explains security, privacy, and legal issues that many businesses deal with. One of the issues is viruses, they pose a serious threat in privacy of both businesses and its customers. As for legal issues, businesses have to be careful of sharing free-flow of information on internet, which may violate the law.

Rating: 7/10

Canadian Marketing Association. (2013). Code of ethics and standards of practice. Retrieved from

Canadian Marketing Association includes a PDF document on the Code of Ethics and Standards of Practice. This is given as a guideline for the marketing community, includes considerations in marketing to children and teenagers, and protection of the environment.

Rating: 10/10

Urbanski, A. (2014, January 10). News byte: Target says 70 million affected by data breach. Retrieved from

To put emphasis on the importance of data issues, Al Urbanski shares an article on Target where it had breached at least 70 million customers. Hackers were able to take in information on customers’ names, phone numbers, and payment card details.

Rating: 7/10


Email Marketing

Hexton, C. (2013, July 17). 5 email a/b split test ideas you haven’t tried. Retrieved from

In the blog post, Chris Hexton gives explanations on five ideas on improving A/B split tests for email marketing campaigns. The five ideas include:

1. Split Your Primary CTA Into Deeper Links
2. Repeat Your CTA In Your Signature or Postscript
3. Test the Variety & Order Of Your Secondary Links
4. Ask Questions
5. Go Mobile With Responsive Templates

Rating: 8/10

MailChimp. (2014). How to create an email marketing plan. Retrieved from

MailChimp provides online email marketing solution in sending better emails. On the website, MailChimp lists four important steps in creating email marketing plan. Here are the following four steps,

Step 1. Define Your Readers
Step 2. Determine Your Content
Step 3: Determine Your Sending Frequency and Goals
Step 4: Make a Schedule

Rating: 8/10

Lee, K. (2012, October 15). 15 email marketing tips for small businesses. Retrieved from

In the article, Kate Kiefer Lee, the writer of web content and brand personalities, gives 15 tips for small businesses on email marketing. One of the important tips is keeping a publishing calendar, it helps with keeping regular newsletter.

Rating: 9/10

Lee, K. (2013, October 8). 8 effective email marketing strategies, backed by science. Retrieved from

In this blog, Kevan Lee gives eight effective email marketing strategies on separating your business from the noise. The eight tips are,

1. Personalize your email without using the recipient’s name
2. Long and short subject lines
3. 8:00pm to midnight is the prime time to send your email
4. Best content is free content: give something away

Rating: 8/10